Effective Date: 01/01/2025

At Rafay Store, we are committed to safeguarding your personal information. This Privacy Policy explains how Rafay Store (referred to as "we," "our," or "us") collects, uses, shares, and protects the information gathered through our website (www.rafaystore.pk) and related mobile applications (collectively, the "Site"). By using this Site, you agree to the practices described in this policy.

INFORMATION WE COLLECT

1. Information You Provide

To use our services, you may be required to create an account and provide personal details such as:

• Name
• Phone number
• Email address
• Mailing address
• Location data (via GPS for service optimization)

Additionally, you may voluntarily provide other demographic information, such as your zip code or preferences, to enhance your experience. We encourage you to carefully consider the personal information you share and periodically review and update your profile.

2. Information from Your Browser

When you visit our Site, we may collect standard information that your web browser shares automatically, such as:

• Browser type and language
• Device attributes (hardware and software)
• Date and time of your visit
• Referring web page
• Internet Protocol (IP) address and associated geographic location
• Pages visited and time spent on the Site

This information is collected anonymously and is used on an aggregate basis to improve our services and website functionality.

3. Payment Information

To process transactions, you may need to provide payment details, such as:

• Bank account information
• Mobile financial service (MFS) details
• Debit or credit card information

All payment transactions are securely processed, and Rafay Store does not store your payment details.

HOW WE COLLECT INFORMATION

1. Cookies

We use cookies to enhance your browsing experience. These include:

• Session cookies: Temporary cookies that are deleted when you close your browser.
• Persistent cookies: Stored on your device for a set period and help us recognize you on subsequent visits.

Cookies help us:

• Enable specific features on the Site.
• Monitor user interactions and traffic patterns.
• Analyze website performance.

We may also allow trusted partners to place cookies to assist in providing services or analyzing usage data.

2. Web Beacons

Web beacons (small, transparent images) may be used to track the effectiveness of our emails or online campaigns.

3. Advertising Cookies

Third-party advertising services, such as Google Ads, may use cookies to deliver personalized ads based on your browsing behavior. These cookies help:

• Display ads relevant to your interests.
• Limit the frequency of ads shown.
• Measure the effectiveness of ad campaigns.

4. Google Analytics

We use Google Analytics to collect anonymous statistical data about visitors, such as traffic sources, user behavior, and time spent on the Site. This helps us improve user experience and services. Learn more about Google Analytics here.

HOW WE USE YOUR INFORMATION

We use the information collected to:

• Provide and improve our services.
• Process your transactions securely.
• Personalize your experience on the Site.
• Communicate with you about orders, promotions, or updates.
• Monitor and analyze usage trends and preferences.

HOW WE SHARE YOUR INFORMATION

Your personal information will never be sold or rented. However, we may share your data with:

• Service providers: Trusted third parties who assist in operating our website or processing transactions.
• Legal compliance: When required by law or to protect the rights, safety, or property of Rafay Store or others.

DATA SECURITY

We implement robust security measures to protect your personal information. These include encryption, firewalls, and secure access controls. However, no method of data transmission or storage is 100% secure, and we encourage users to take precautions, such as using strong passwords and safeguarding account credentials.

YOUR CHOICES

• Opt-out of cookies: You can modify your browser settings to reject cookies, but this may limit some Site functionalities.
• Review and update information: You can access and update your account details at any time through your profile settings.
• Marketing communications: You may opt out of promotional emails by following the unsubscribe link provided in our communications.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. Updates will be posted on this page, and your continued use of the Site constitutes acceptance of the revised policy.

For questions or concerns regarding this Privacy Policy, please contact us at support@rafaystore.pk.

Thank you for trusting Rafay Store with your information!